5 Critical Skills of the Corporate Blogger

5 Critical Skills of the Corporate Blogger

Richard Edelman blogged today about the skills that a corportate blogger needs to have. I have created the cliff's notes version (with a little bit of my coloring) here.

A corporate blogger must have:

1. An ability to connect with the audience
2. The stamina and charisma to keep up the work
3. Resiliance to criticism
4. An expertise or skill set that makes them credible
5. Someone the seeks the “wisdom of the crowd”

Be sure to read the whole post as much of this wisdom was gleaned from a comversation Edelman had with Suw Charmin, a leading blogger in the UK

If you really want something to chew on, check out her “mind map” about objectivity in the blogosphere.

Objectivity
Originally uploaded by Nefi.

The more readable size is at Flkr.