Market assessment and research
Most organizations struggle to determine where their stakeholders gather information on the social web, and the most relevant way to reach them. Zoetica’s proven market research methodologies have helped inform dozens of nonprofits and companies about their networks, and how to approach them in a conversational manner.
Marketing communications strategy
Determining direction, conversation choices, and tactics to inspire the participation of stakeholder social networks requires a sense of balance between organizational objectives and the needs of the community. With measurable outcomes in mind, Zoetica’s strategies find the intersection point to inspire your community and achieve results. We always let strategy and outcomes define tactical choices and approaches.
Communications training
Social media, network building, and relationship marketing best practices: Networked communities demand authenticity from nonprofits and companies. To be successful, organizations must cut out the middle person and communicate directly with stakeholders. Zoetica trains an organization on how to directly interact with its social networks using a wide variety of tools and approaches.
Guidelines and structure
Companies looking to incorporate word-of-mouth, social media, social networking and other online communications into its culture and organization often find challenges with legal, human resources and other interests within the organization. Zoetica can help to craft guidelines and policies to guide the process of adoption of new communication, social media and marketing strategies.
Implementation support
Sometimes organizations need a little more. Need a strategist in your corner through the launch? Zoetica team members are available to coach you through your social media implementation and program launch.
