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Why Community Builds the Strongest Brands

April 30, 2025 by Andrea Weckerle 4 Comments

Have you ever wondered what it really takes to build a powerful brand community from the ground up? That’s exactly what Zoetica Media founder Kami Watson Huyse talked about on Speakerbox Media’s new podcast Owned & Earned. On the inaugural episode Go Small to Go Big: PR Strategies to Build Your Brand’s Community, she shares best practices that can help every business grow and thrive. The Early Days Kami’s own path to success didn’t read more...

Filed Under: Connect, Featured Tagged With: Connect, Smart Social Secrets, social media

Zoetica is Propelled into the Stratosphere

April 16, 2025 by Traci Shannon Leave a Comment

head shot of Kami Watson Huyse


We at Zoetica are proud to congratulate our founder and CEO, Kami Watson Huyse, on being named in the Top 15 of the Propel 100. This is a list of "The Most Influential PR Tech Leaders in the World 2025". Celebrating PR Tech Innovators "PR and technology have never been more interconnected. From AI-powered media monitoring to automated journalist engagement, PR pros are embracing new tools to increase efficiency and effectiveness. The leaders featured in this year’s Propel 100 are not just adapting to change—they’re pioneering it. According to Propel these professionals are: -Leveraging PR tech to secure read more...

Filed Under: Awards, Featured, PowerWomen Tagged With: awards, Public Relations

Master the Art of Connection to Expand Your Network

April 2, 2025 by Andrea Weckerle Leave a Comment

If you’ve been trying your best to achieve strong social media results but keep feeling disappointed, Zoetica Media founder Kami Huyse knows a sure fire way to help you succeed in driving engagement and getting noticed. “I want to bring you something that you probably already know instinctively,” she says, and “I want to kind of break it down into a method that has worked for me for actually 20 years now.” Social Media Platforms Will Always Reward Interaction Before the creation of social media networks, blogs and online forums/message boards were the two ways people could connect with others online.  But although Kami had read more...

Filed Under: Connect, Featured Tagged With: Connect, Smart Social Secrets, social media

Navigating Entrepreneurship with Authenticity and Purpose

March 30, 2025 by Andrea Weckerle Leave a Comment

Social media is a powerful tool for building genuine connections and driving sales. But how can you grow your brand and increase revenue without feeling pushy? At a recent Social Media Breakfast of Houston, business growth strategist Megan Billnoske joined Zoetica Media founder Kami Huyse to share insights on how to navigate entrepreneurship and create a a thriving, purpose-driven venture.

Megan is read more...

Filed Under: #SMBHOU Tagged With: Entrepreneurship, social media, Values

Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

March 5, 2025 by Andrea Weckerle 1 Comment

Creating content consistently is no small feat. It takes time, effort, and more than a bit of planning – especially if you’re a small business owner or consultant, or working full-time while trying to manage your own content on the side.

It’s easy to feel overwhelmed when thinking about how to juggle brainstorming ideas, crafting posts, and publishing them everywhere regularly. But with a clear plan in place, content creation doesn’t have to be hard.

When Zoetica Media founder Kami Huyse launched her business many years ago, one of the first things she did was start a PR blog to connect with others in the industry. Soon she read more...

Filed Under: Connect, Smart Social Secrets Tagged With: Brand Voice, community

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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